Four years ago Morsel`s founders crossed paths. They had recently started on similar career trajectories, having recently started on their own consulting businesses and on the hunt for opportunities. Alex was transitioning to a focus on aesthetics and industrial design after a spending the early part of his career in stuffy engineering environments, while Zac was expanding from narrow engineering roles into holistic product development service. The fit made sense and together they began tackling client projects as a team, taking products from concept to manufactured reality.